Prepare for a city-wide spectacle as London becomes your Easter gallery, with over 100 monumental egg masterpieces

Forget the clichés. This year, give her a Mother’s Day that’s as bold, vibrant, and unforgettable as she is.

Soho’s LGBTQIA+ cinema secrets, straight from the underground…

We’re thrilled to introduce perfume designer Azzi Glasser as the next guest in our Soho Diaries series! Join us as we step inside her stunning atelier where all the magic happens ✨ Azzi worked with us to create our entire Dame of Soho fragrance collection, bringing each scent to life with her signature artistry.

Ahead of the British Fashion Awards on Monday 2nd of December 2024, we caught up with our friend and neighbour, British Fashion Council CEO CarolineRush. Join Caroline on a local tour of her favourite Soho fashion spots.

As a chef, I love a good Christmas dinner, but what I really look forward to is crafting the tasty dishes that will bring everyone together around the table. From my family’s go-to leek stuffing to tips on roasting the juiciest turkey, I’ve got a few festive recipes and hacks that’ll help you create a holiday spread that feels as special as the season itself.

No lumps of coal this season – explore our gift guide for your naughty and nice friends. Whether you’re after something thoughtful or outlandish, our neighborhood has the perfect find for everyone on your list.

We hosted an exclusive preview of what’s to come at V&A East, the newest campus of the Victoria & Albert museum opening in 2025, with curator Madeleine Haddon.

As one of the official partner hotels of Frieze London and Frieze Masters 2024, we’ve created a lively art journey within our walls with art consultant Jonathan Brook and some of our favourite artists.

We were so thrilled to have the legendary Sister Sledge perform in Flute as part of our Soho Sessions in partnership with Don Julio 1942.

Soho isn’t just a place—it's a state of mind where fashion isn't worn, it is lived.

Just steps from the Broadwick Soho, you’ll find some of our favourite art galleries. Ready to discover them?

Explore Soho with Camille and Molly from Third Man Records.

As August sizzles on, we’ve zeroed in on the 5 standout experiences in Soho.

Eat, drink and sing and dance your heart out - classic Soul Sunday at Broadwick Soho

When good neighbours become good friends…

Sweet dreams are made of these martinis!

Murder on the Dance Floor during Broadwick Soho Pride Party

‘I am never leaving this hotel’ - proclaimed Sheryl Crow after her performance in Flute

James Bay took over our Soho Sessions, and he definitely didn’t hold back…