JOIN US FOR The Big Egg Hunt
This spring, London plays host to a cultural moment that combines the fun of Easter with a roster of internationally acclaimed artists, designers, and tastemakers, giving the capital a gloriously gilded glow-up From 24th March to 27th April 2025.
THE DETAILS
Prepare for a city-wide spectacle as London becomes your Easter gallery, with over 100 monumental egg masterpieces—each a towering two-foot ode to creativity—pop up across town in a glorious fusion of art, design, fashion, food and flair.
And these aren’t just any old eggs. With contributions from the likes of Anya Hindmarch, LUAP, Fortnum & Mason, Chopard, Philip Colbert, and creative duo Duncan Campbell & Charlotte Rey, we are talking haute yolk couture.
With each egg nestled in iconic corners in locations like Chelsea, The Barbican, and The British Museum, the hunt is reaching its peak throughout our neighbouring Carnaby Street!
HOW TO PARTICIPATE
Download The Big Egg Hunt app (also on Google Play) to track your discoveries, unlock surprises, and maybe even win a little something-something along the way.
And if you fall in love with one of these bold beauties? You can bid on your favourite egg in our online silent auction, with proceeds supporting Elephant Family’s vital conservation work across South Asia.
AND THEN?
And when all this is done, simply return to the Broadwick Soho, where we will treat your little ones to the VIP experience:
Little luxuries for little ones - cookies and milk on arrival, plush robes, a V.Y.P. Bath Box, and, of course, our signature plush elephant toy to take home.
A £75 credit to enjoy in our bars and restaurant.
Complimentary family breakfast at Bar Jackie to fuel up for a day of city explorations.
Sweet moments and movie magic - sweet treats and cosy nights in with our state-of-the-art in-room entertainment, featuring complimentary new-release movies and sports channels.
24-hour room service.
Concierge-crafted itineraries and access to babysitting services.
All the essentials and extras, from complimentary Wi-Fi and international calls to a curated selection of newspapers and magazines.