OUR NICE (& NAUGHTY) LIST: A Festive Shopping Guide to Soho, London
When Soho is good, it’s very good – but when it’s bad, it’s irresistible!
No lumps of coal this season – explore our gift guide for your naughty and nice friends. Whether you’re after something thoughtful or outlandish, our neighborhood has the perfect find for everyone on your list. Known for its mix of elegance and edge, Soho is known as a destination for eccentric hideaways perfect for festive shopping.
Here’s our guide to getting that holiday shopping done – the naughty way!
For Your “Naughty” List
Machine A
From androgynous silhouettes to hyper-feminine frocks, Machine A is a haven where self-expression reigns supreme. Here, "naughty" isn't just a descriptor—it's a way of life. We adore the new Olly Shiner Collection, with its aesthetic firmly rooted in pragmatism. The collection's technical features draw inspiration from outerwear innovations, hiking gear, and workwear, giving off subtle Tom of Finland vibes.
Soho Original Books – Risqué Reads
This isn’t your grandma’s go-to bookstore. Soho Original Books specialises in adult-themed books, art, and photography, perfect for that friend with a provocative sense of humour (and curiosity).
Junk Burgers - a very naughty meal
If the idea of mince pies and Christmas carols gives your friend an allergic reaction, then we have the perfect alternative for a very naughty meal: Junk Burger’s XXL offering packs five (?!?) smashed beef patties in a soft brioche bun, topped with premium American cheese, and Junk's homemade sauce.
Coco de Mer – Decadent Lingerie & Accessories
Coco de Mer is a luxurious lingerie and sensuality boutique known for its daring, high-quality pieces. With everything from silk lingerie to pleasure accessories, this is your go-to spot for an ultra-naughty gift sure to make someone’s holiday… memorable.
WILLIAM CURLY– Decadence in a Box
For those with a refined palate, William Curley in Soho offers the ultimate in chocolate artistry. Their couture chocolates, crafted with world-class ingredients, include innovative flavors and luxurious hampers that make exceptional gifts. Treat someone special to Curley's award-winning creations—like the Nostalgia range of reimagined classics or a selection of decadent truffles—to bring a touch of indulgence to the holidays.
For Your “Nice” List
Lina Stores – Italian Market Goodies
A Soho staple, Lina Stores is perfect for authentic Italian gifts like fresh pasta, fine olive oils, and delicious sauces. Their Italian hampers are beautifully presented and make a lovely gift for someone who loves cooking (or just eating) Italian food.
Liberty's Children’s Boutique – Gifts for Little Ones
If you’re shopping for children, Liberty’s Children’s Boutique offers a charming selection of high-quality toys, books, and children’s clothing. Everything is whimsical and beautifully crafted, perfect for parents and kids alike.
Paint Nails London – Luxe Nail Care
For the friend who deserves a bit of pampering, Paint Nails London is the place to go. Located just a stone's throw from Oxford Circus, this salon is all about bringing the art to manicures. Whether it's a chic nude or a bold holiday design, their meticulous approach and range of colors and treatments make it a perfect spot for gifting someone a little luxury.
Cuts - for fresh trims
Founded by James Lebon in 1979, Cuts began as a one-chair stall and quickly became known for post-punk and rockabilly styles and challenging traditional hairdressing norms.
Opening its first Soho shop in 1984, it blended young talent with experienced Italian barbers. Its popularity grew, leading to a move to 39 Frith Street in 1990 - today, it continues its legacy of creating great hair, showcasing art, and making Soho dwellers look good.
Paxton & Whitfield – Cheese for the Connoisseur
Is there anything more festive than a beautifully curated cheese board? Paxton & Whitfield, Soho’s cheese haven, has been delighting Londoners since 1797. From traditional Cheddar to more adventurous truffle varieties, this shop is perfect for putting together a special cheese hamper – just add a nice bottle of wine!