To celebrate being an official partner hotel of Frieze London and Frieze Masters 2024, we have created our Broadwick Soho Art Series. 

Discover our eclectic mix of over 300 pieces, from old masters to flea market finds to iconic contemporary works. Join our Curator, Jonathan Brook, on a tour of the hotel’s highlights and discover the inspiration behind our art collection.

Browse our artist episodes below for rare insights and exclusive access into the studios of select artists, offering a behind-the-scenes look at their creative processes.

Join Art Consultant Jonathan Brook on a highlight tour of Broadwick Soho’s exquisite art collection.

“We were always conscious with this project of respecting Soho’s artistic legacy.”

Step inside the studio of renowned photographer Mariano Vivanco as he shares the inspiration behind “El Chullachaqui”, his art piece that sits proudly in the centre of our Flute bar.

“I love how cosmopolitan london is. it’s part of why i feel so at home here, so welcome. i always have.”

Join us for a visit to Chica Seal’s charming studio in Somerset. Her work draws viewers into a realm of organic beauty and self-reflection—have you spotted any of her captivating pieces around the hotel?

“I wanted to paint in a figurative way - to regain some control of how the female body is seen in art.”

Join us for a chat with London’s favourite portrait artist, Isaac Benigson, as he talks us through the inspiration behind his glorious painting “Miranda de Lamb”.

“My paintings are essentially mad portaits of old women.”

As we enter the last day of Frieze we visit the contemporary artist Callum Green in his studio in London. Callum’s work pushes the boundaries of form and space, drawing viewers into his bold, vibrant compositions.

“I’m inspired by the vibrancy and queer history of Soho, it’s definitely somewhere I find exciting.”

FRIEZE London & FRIEZE Masters are over for another year, and with it, our Art Series (for now). Watch a short recap of all the incredible art we experienced throughout the SEASON.